Beachwear inspired by the annual Surf Rodeo Music and Surf Festival held in Ventura, California since 1997

Created by former professional surfer and movie maker John Drury, Surf Rodeo is three days of good vibes and good times on the beach.

Watch guys and gals compete in a surf contest that includes a wheel barrel race, haybale course, and greased pig paddle contest where cowboy hats are mandatory.

Compete in the largest cornhole tournament on the beach with the comedic stylings of commentator Brett Phillips.

Enjoy the infamous Bikini Cowgirl and Cowboy Contest.

Let loose and dance to over 30 bands or enjoy a cold beverage at the biggest beach bar in the West.

Top it off with tons of great food, artisanal vendors, and of course, a mechanical bull and you've got the wildest beach party in the Country.

We've taken all this inspiration and poured it into a clothing line for guys and gals that like to ride on the wild side.

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